First Name

Email *

Have you established clear, measurable goals for your social media channels that align with your overall business objectives?

Yes, and they are clearly defined and measurable

Partially, but they need more specificity or alignment

No, I have not defined goals

How often do you post content on your social media channels?

3-6 times per week

1-2 times per week

Less than once a week

Have you clearly defined your target audience demographics, psychographics, and interests?

Yes, I have a detailed understanding

Somewhat, but it could be more detailed

No, I have not defined this

How do you manage and optimize your social media ads?

I systematically optimize ads for objectives, interests, duration, and location

I occasionally optimize ads, but not systematically

I do not run ads

How actively do you engage with content from other businesses or accounts?

I actively comment and engage several times a week

I occasionally engage with other content

I rarely or never engage with other content

Do you regularly review your social media analytics to inform content strategy?

Yes, I use analytics monthly to adjust my content strategy

Occasionally, but not consistently

No, I do not use analytics

Do you plan and schedule your posts in advance?

Yes, most of my posts are scheduled

Some posts are scheduled, but many are not

No, I do not schedule posts

Do you consistently use your branding (logo, colors, messaging) in your social media posts?

Yes, all my posts are on-brand

Some of my posts are on-brand, but not all

I don’t know or I don’t use branding

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