First Name
Email
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Have you established clear, measurable goals for your social media channels that align with your overall business objectives?
Yes, and they are clearly defined and measurable
Partially, but they need more specificity or alignment
No, I have not defined goals
How often do you post content on your social media channels?
3-6 times per week
1-2 times per week
Less than once a week
Have you clearly defined your target audience demographics, psychographics, and interests?
Yes, I have a detailed understanding
Somewhat, but it could be more detailed
No, I have not defined this
How do you manage and optimize your social media ads?
I systematically optimize ads for objectives, interests, duration, and location
I occasionally optimize ads, but not systematically
I do not run ads
How actively do you engage with content from other businesses or accounts?
I actively comment and engage several times a week
I occasionally engage with other content
I rarely or never engage with other content
Do you regularly review your social media analytics to inform content strategy?
Yes, I use analytics monthly to adjust my content strategy
Occasionally, but not consistently
No, I do not use analytics
Do you plan and schedule your posts in advance?
Yes, most of my posts are scheduled
Some posts are scheduled, but many are not
No, I do not schedule posts
Do you consistently use your branding (logo, colors, messaging) in your social media posts?
Yes, all my posts are on-brand
Some of my posts are on-brand, but not all
I don’t know or I don’t use branding